Mark Zuckerberg has enlisted personalities including Kendall Jenner, Tom Brady, Charli D'Amelio, Paris Hilton, and Snoop Dogg, to star in Meta's new campaign, announcing the launch of AI assistants.

Zuckerberg broke the news on Instagram, posting 'I built Jarvis as my first house AI a while back. Since then, I've been working with Meta engineers and some awesome people to build a bunch more AIs that you can all use to get things done or just have fun. You'll meet them soon in Instagram, Facebook, WhatsApp and Messenger'.